Industry news

MusicThinkTank Weekly Recap: Social Media Algorithms & More

Wassim Awess | How Important Are Social Media Algorithm Updates For Musicians? Sam Bowman | The Rise And Evolution Of Ambient Music: New Forms And Applications Maryn Mcdonnell | Recommended Vehicles For Musicians To Use During Music Tours Gary Wayne | 4 Mental Health Benefits Of Playing A Musical Instrument

MusicThinkTank Weekly Recap: Productivity Chunking & More

Caleb J. Murphy | Chunking: Simple Method For Doing Big Things Bryant Littlewood | How To Soundproof A Room For Drumming! Stilwell Edwin | Tips To Select The Mastering Style For Your Mix Terry Rogers | 5 Tips For Music Promotion On Soundcloud

Chunking: A Simple Method For Doing Big Things

Chunking could help you take control of your music career. I was using it before I realized I was using it. And it’s extremely helpful for me. People usually implement chunking to remember large amounts of information. But as musicians, we can use it as a tool for productivity and work-life-music balance. What Is Chunking? So what is the chunking technique? Chunking is when you break a lot of inf...

How To Soundproof A Room For Drumming!

Having a drum set at home is such a thrill, opening up hours upon hours of fun time for you and possibly your band mates. However, that also means that the noise levels will go up, causing disturbance to your family or even your neighbors. If you are keen to reduce the amount of sound that will escape from your studio, have a look at this areas where you can make some changes to reduce noise. 1. ...

SEO For Musicians

SEO is the process of making your content visible and appealing to search engines such as Google. The acronym stands for “Search Engine Optimisation” and it is exactly that. SEO is an art of optimising your content so that it will rank high on search results and bring you in organic traffic, which is traffic you don’t have to pay for! SEO can be very useful for musicians, as it can for most busin...

Streaming wont make up for the revenue lost by the lack of live gigs.

The Covid-19 pandemic boosted online music consumption like never before. Universal Music Group has recently reported that their streaming and subscription revenues grew by 15% to $4B in 2020, meaning they generated around $11M each day from streaming alone. The market seems to be skyrocketing, streaming is praised as more democratic for all artists, it all sounds great in theory. But the questio...

How to Make Playing the Guitar a More Personal Experience

If you really want to enjoy playing the guitar, try making it a more individualized experience. You can have a deeper connection to the instrument, the music you play and yourself. This can be exciting and calming at the same time. These tips can help you make it a more personal experience. Consider the Health Benefits There are plenty of health benefits to playing the guitar. For example, it can...

Grassroots music is reaching crisis point, can media be the saviour?

Covid19, Brexit and Apple Privacy changes have collectively caused the perfect storm battering musicians like never before. The combined effect has left the grassroots music scene teetering on the brink of crisis. In case you’ve been under a duvet, here is a quick recap of what’s been happening. Brexit makes the European tour a near impossibility Such is the complexity of paperwork, permits and p...

MusicThinkTank: Call For Submissions!

Thank you for your committed readership and the insightful content that many of you have shared! Without your contributions, Music Think Tank would not exist. If you have something to say about the music industry, please consider contributing a post to MTT. Remember to review the submission guidelines posted on the MTT open page before posting. Thank you in advance for your thoughtful submissions...

Lil Nas X's 'Montero' Campaign and the Power of Self-Promotion: Analysis

One of the more bizarre arguments we keep hearing from people in the music business is that self-promotion is pathetic, because “real, creative work” will speak for itself. Sure, making great music is essential. But it also needs to get heard somehow. And if anyone knows the value of good marketing, it’s the currently trending artist Lil Nas X. The 22-year-old famously broke through the noise by ...


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